Digital Media & Commerce Enthusiast | MarTech & AdTech Architect | Blockchain Researcher in Marketing | World Federation of Advertisers - AI Community Board member & Global Media Board Member
Sanup is a seasoned digital leader with over 15 years of experience at the intersection of digital media, marketing technology, and growth marketing. Currently, he serves as the Global Head of Connected Commerce at Diageo, where he is shaping the future of digital commerce by ensuring every digital touchpoint is shoppable, seamless, and connected. His strategic vision focuses on driving commercial outcomes through digitally-enabled shopper experiences across platforms, retailers, and ecosystems.
Previously at DHL Express, Sanup led as the Global Head of Digital Media & MarTech, where he pioneered Growth Marketing and Martech-powered strategies to significantly elevate digital marketing ROI. His leadership was instrumental in implementing advanced frameworks that harness machine learning and automation to drive personalization, campaign optimization, and customer engagement at scale.
Beyond his corporate roles, Sanup actively contributes to the industry as a Council Member of the AI Forum at the World Federation of Advertisers (WFA) and a member of the Global Media Forum, shaping responsible, future-forward approaches to AI and media transformation. He also brings thought leadership to the Adobe B2B Customer Journey Advisory Board, offering insights into how MarTech is redefining digital transformation and customer experience.
An independent researcher on emerging technologies, Sanup explores the intersection of blockchain and marketing, envisioning more transparent, secure, and accountable ecosystems.
A passionate innovator, Sanup continues to drive growth through the convergence of technology, data, and creativity in the ever-evolving landscape of digital marketing and commerce.