Antonio Gioia

Webit Speaker, Project Manager in the Content and Product Innovation Department at Mediaset

Antonio currently serves as Project Manager in the Content and Product Innovation Department at Mediaset Premium, the team in charge of design and manage interactive applications to be delivered on the Mediaset free and pay digital networks. Specific competences – Human Computer Interaction Experts, Art Directors and Designers, Programmers – are gathered to create and realize interactive concept both related and not related with TV content. The Factory has the production capacity of around 80 interactive application a year.

Antonio was born in 1981, he graduated in 2005 in Communication Science and Media Management from the “Università Cattolica del Sacro Cuore” of Milan.

He joined Mediaset in 2006 as user interaction specialist, aiming to set the standards for the Mediaset interactive services user experience. In 2008 he was appointed iTv Project Manager: in this role he is involved in managing the new OTT and hybrid (broadcast+broadband) TV services and in defining the company strategy for digital connectivity and interactive services. He’s helping Mediaset Premium in designing a future-proof broadband connected gateway, as an integrate and complete solution for the Italian pay-tv customers.

Antonio collaborates with national institutions (DGTVi, AGCOM) at defining the commercial requirements of the horizontal, interoperable and interactive Italian DTT platform. He also represents Mediaset interests in the DVB trade association including MHP, IP services and regulatory affairs, with relevant trade association and lobbying work as well.