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| 9:00 - 9:30 | Registration |
| 9:30 - 11:00 | How brands should plan and measure the advertising efficiency in internet environment
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| 11:00 - 11:30 | Coffee break
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| 11:30 - 13:00 | Instruments for analysis of social-demographic profiles of your web sites' visitors
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| 13:00 - 14:00 | Lunch |
| 14:00 - 15:30 | How the mobile internet and the fast growing online video can be measured to work for the brand |
| 15:30 - 17:00 | How brands can be on pulse of the market – results and innovations in research and work with online communities |
| 17:00 - 18:00 | Discussion panel: Media measuring
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