Digital Marketing and Innovation Stage

During the last three years, the Webit Digital Marketing and Innovation Stage has offered one of the most comprehensive conference programmes on digital marketing and online business, boasting keynote speakers from companies like Facebook, Google, Yahoo!, eBay, PayPal, Yandex, Microsoft, Nielsen, BBC and many more.

Book your seat now and experience:

  • action-provoking keynotes, backed by comprehensive case studies and know-how;
  • exciting panel discussions, as the audience and panelist explore together the challenges and possibilities ahead;
  • an unique chance to get an answer for your questions by the world's most recognized experts;
  • unparalleled networking opportunities with over 1200 Digital Marketing and Innovation Stage's delegates

Main themes

The Marketing and Innovation Conference will consist of 6 streams:

- Social media stream
- Mobile stream
- Digital Creativity stream
- Marketing and Advertising Stream
- Video stream
- Innovation stream 


Program

Day 1 – 10 October
From To Theme Speakers Stream
10:00 10:20 Official opening of Marketing and Innovation Conference Plamen Russev eAcademy Alain Heureux Chairman, IAB Europe Dominic Lyle EACA Takis VamialisManaging Partner Digital Ecosystems EMEA
10:20 10:40 Keynote:
Trends, Facts and Figures of the Digital Advertising Industry from the larger EMEA Region
Alain Heurieux Chairman, IAB Europe Social Media Stream
10:40 11:00 Keynote:
The Social Media Future
Diego OlivaRegional Director at Facebook for Southern, Central and Eastern Europe, Middle East and Africa
11:00 11:40 - Networking Break -
11:40 12:00 Keynote:
Social Media for FMCG brands or the absurd rush for the biggest community

Presentation
Guillaume du Gardier Head of Digital Media Western and South Europe at Ferrero Social Media Stream
12:00 12:15 Interview:
Facebook engagement: KPIs, Best practices and cases studies.

Presentation
Matthieu Chereau Founder and CEO of Tigerlily
12:15 12:35 Keynote:
From transaction to connection – the new challenge in the digital era of gaming entertainment!

Presentation
Norbert TeufelbergerCo-Chief Executive Officer Bwin.party digital entertainment plc
12:35 14:20 - Lunch Break -
14:20 14:40 Keynote:
Engaging The Always Addressable Customer

Presentation
Christine Overby Vice President and Practice Leader at Forrester Research Mobile Stream
14:40 14:55 Keynote:
Mobile payments - the future of monetization instrument, innovative ways of payment solutions

Presentation
Luca Cassina General Manager Northern, Central, Eastern Europe and Turkey at PayPal
14:55 15:10 Interview:
The Power of Mobile
Henri MoissinacHead of mobile EMEA at Facebook
15:10 15:30 Interview:
Mobiles and Media: A Global News Perspective

Presentation
Safdar MustafaHead of Mobile Media at Al Jazeera Network
15:30 16:00 Panel discussion:
Beyond the frontiers - mobile future
Christine Overby Vice President and Practice Leader at Forrester Research Safdar MustafaHead of Mobile Media at Al Jazeera Network Arda Kertmelioglu Co-Founder and VP of Marketing, MOBILERA B.V. Fayez Abu Awad EVP Middle East and Africa at Boost Communications Emanuele De LeonardisGroup Head of Mobile Advertising at France Telecom - Orange
16:00 16:20 Presentation:
How big and even small data are transforming marketing into quantitative experimental science

Presentation
Andrey SebrantDirector of Product Marketing at Yandex
16:20 16:30 Keynote:
Smartphones and the Mobile Future

Presentation
Barış Ruacan General Manager at Qualcomm Turkey
16:30 17:05 - Networking Break -
17:05 17:25 Presentation:
How tablets are re-inventing the future of business and media communication
Peo StrindlundVP of Sales Europe, Asia and pacific at Magplus Digital Creativity Stream
17:25 17:40 Presentation:
Invent the Future: How Social Marketing and Analytics Can Drive Business Success

Presentation
Marc BlinderDirector of European Operations Adobe Social by Digital Ecosystems EMEA
17:40 18:00 Keynote:
Connecting Storytelling to data

Presentation
Chris ClarkeChief Creative Officer of LBi
18:00 18:10 Presentation:
Ten methods to create actual visual language for brand identity

Presentation
Max OrlovArt Director and Co-founder of branding agency "ONY"
18:10 18:20 Presentation:
Designing Digital Experience

Presentation
Evrim ErsoyInteractive Communications and Design Manager at Garanti Bank
18:40 19:40 Webit Awards Official Ceremony Plamen RusseveAcademy Jamil Abu-WardehWriter, producer, director and TED.com speaker who creates engaging original content Webit Awards and Webit Party
22:00 23:30 Webit Party
 

 

Day 2 – 11 October
From To Theme Speakers Stream
10:00 10:05 Welcome address Aniela RussevaeAcademy Plamen Russev eAcademy Marketing and Advertising Stream
10:05 10:40 Keynote:
Transforming Marketing through the Digital Self

Presentation
Aseem ChandraVice President of Marketing for Digital Marketing Business Adobe Systems, Inc.
10:40 11:00 Keynote:
Mobility is redefining the global economy

Presentation
Nikki Mendonca President EMEA of OMD
11:00 11:10 Presentation:
Using data to unlock audiences and improve campaign effectiveness

Presentation
Paul GoadManaging Director Crimtan
11:10 11:30 Presentation:
The European internet users and their attitudes towards the brands they interact

Presentation
Pietro LeoneChief Executive Officer G2 EMEA Cesar MontesChief Strategy Officer G2 EMEA
11:30 11:50 Keynote:
Тop 5 Social Business Successes You Would Never Have Predicted!
Sandy Carter Vice President, Social Business Evangelism and Sales at IBM
11:50 12:30 - Networking Break -
12:30 12:40 Presentation:
e-Marketing and e-Commerce found dead side by side. “e” is the main suspect!
Odysseas NtotsikasManaging Director and Founder of Thinkdigital Marketing and Advertising Stream
12:40 12:55 Presentation:
Connecting with the Consumers of the Digital Era

Presentation
Mustafa IcilRegional Marketing Manager (Turkey, Middle East, and North Africa) at Google
12:55 13:05 Presentation:
Audience Matters

Presentation
Thomas GynildCountry Manager of Gemius Denmark
13:05 13:25 Keynote:
How the buying and selling of online advertising is changing online media.

Presentation
Ben BarokasGM Marketplace Development at Google
13:25 13:40 Keynote:
What Advertising Industry Can Learn from Silicon Valley

Presentation
Marvin Liao Experienced client-facing senior executive in the media and technology space
13:40 15:00 - Lunch Break -
15:00 15:10 Presentation:
Telling stories across devices: how online video advertising goes multiscreen

Presentation
Daniel KnappDirector Advertising Research at IHS Video Stream
15:10 15:55 Panel discussion by Panel discussion by TVyo :
TV (RE)defined

Presentation: David Harvey

Presentation: Rob Gallagher
Ahmet YeşiltepeTVyo Rob Gallagher Principal Analyst, Head of Broadband & TV Research Informa Telecoms & MediaDavid Harvey Head of Media Razorfish London Antonio Gioia Project Manager in the Content and Product Innovation Department at Mediaset
15:55 16:05 Presentation:
Growth of Online Video in Turkey

Presentation
Tumay AsenaCEO at Nokta
16:05 16:25 Interview:
The economic impact of the Internet: a $4.2 trillion opportunity

Presentation
David R. DeanSenior Partner and Managing Director at The Boston Consulting Group Innovation Stream
16:25 16:45 Interview:
Developing Technologies for Real-time Social Change

Presentation
Owen Pringle Director of Digital Communications at Amnesty International
16:45 17:05 Keynote:
Optimising Online Advertising in a Cross-Channel World

Presentation
Phil DanceSenior Manager International Partners Adobe by Digital Ecosystems EMEA
17:25 18:00 Webit official closing

* The organizers retain the right to make changes in the congress conference agenda at any time.


Speakers

founders, CEOs, VPs of world's most innovative companies.

Marvin Liao

Marvin Liao, Experienced client-facing senior executive in the media and technology space
Nikki Mendonca

Nikki Mendonca

President EMEA of OMD
Christine Overby

Christine Overby

Vice President & Practice Leader at Forrester Research

Alain Heureux

President & CEO,

IAB Europe

Andrey Sebrant

Director of Product Marketing at Yandex
Norbert Teufelberger

Norbert Teufelberger

Co-Chief Executive Officer Bwin.party digital entertainment plc
Owen Pringle

Owen Pringle

Director of Digital Communications at Amnesty International
Matthieu Chereau

Matthieu Chereau

Founder and CEO of Tigerlily
Jamil Abu-Wardeh

Jamil Abu-Wardeh

Writer, producer, director and TED.com speaker who creates engaging original content

Patrick Hoffstetter

Chief Digital Officer at Renault

Pietro Leone

Chief Executive Officer at G2, Europe, Middle East & Africa

Sandy Carter

Vice President, Social Business Evangelism and Sales at IBM

Aseem Chandra

Vice President of Marketing for Digital Marketing Business Adobe Systems, Inc.

Badr Ward

CEO of Ertiqa

Plamen Russev

Chairman of the Board,

Webit Congress

Antonio Gioia

Project Manager in the Content and Product Innovation Department at Mediaset

Ben Barokas

GM Marketplace Development at Google

Peo Strindlund

VP of Sales Europe, Asia & pacific at Magplus

Marc Blinder

Director of European Operations, Adobe Social

Tumay Asena

CEO at Nokta

Tristan Nitot

Founder and President at Mozilla Europe

Takis Vamialis

Managing Partner, Digital Ecosystems EMEA

Laurent Le Moal

Vice President and General Manager of PayPal CEMEA

Chris Clarke

Chief Creative Officer of LBi

Max Orlov

Art Director and Co-founder of branding agency "ONY"

Phil Dance

Senior Manager International Partners, Adobe

Thomas Gynild

Country Manager – Gemius Denmark

Baris Ruacan

General manager of Qualcomm Turkey

Guillaume du Gardier

Head of Digital Media Western & South Europe at Ferrero

Fayez Abu Awad

EVP Middle East & Africa at Boost Communications

Arda Kertmelioglu

Co-Founder & VP of Marketing, MOBILERA B.V.

Odysseas Ntotsikas

Managing Director and Founder of Thinkdigital

Safdar Mustafa

Head of Mobile Media at AL JAZEERA NETWORK

David R. Dean

Senior Partner & Managing Director at The Boston Consulting Group

Diego Oliva

Regional Director at Facebook for Southern, Central and Eastern Europe, Middle East and Africa

Cesar Montes

G2 Chief Strategy Officer

Mustafa Icil

Regional Marketing Manager (Turkey, Middle East, and North Africa) at Google

Turi Munthe

CEO at Demotix

Daniel Knapp

Director Advertising Research at IHS

Rob Gallagher

Principal Analyst, Head of Broadband & TV Research - Informa Telecoms & Media

Henri Moissinac

Head of mobile EMEA at Facebook

Emanuele De Leonardis

Group, Head of Mobile Advertising at France Telecom - Orange

Evrim Ersoy

Interactive Communications and Design Manager at Garanti Bank

Paul Goad

Managing Director Crimtan

Ahmet Yesiltepe

Journalist at Dogus Media Group

David Harvey

Head of Media at Razorfish London

Luca Cassina

General Manager Nordics, CEE and Turkey, PayPal
.

 


Visitors

1200 delegates
30% C level executives from, advertisers (FMCG, automotive, banking and finance, consumer goods, + all industries)
30% C level representatives of technology and digital companies and media
20% bloggers and reporters
20% entrepreneurs


Platinum sponsor: Platinum Media Partners: Digital Marketing and Innovation Stage Gold Sponsor, eCommerce Conference Gold Sponsor: Digital marketing and innovation stage - Gold sponsor: Free seminars Gold sponsor: Strategic industry partner: Official Transportation Partner: Event technology partner: Streaming partner: PR partner: Official interpreter partner: Print partner: Connectivity partner: Security partner: Webit mobile app: Industry partner: Party sponsor: Organized by: Strategic Event Organizational Partner for Turkey :

Sponsor Opportunities
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