Chris has been Chief Creative Officer of LBi since September 2008 and is responsible for the creative direction of the agency which now numbers over 2,000 staff in 16 countries.
Chris came to LBi from Publicis-owned Digitas, where he was President and Executive Creative Director of the UK agency. This followed a stint as European Executive Creative Director for Digitas-owned Modem Media.
Chris has been instrumental in developing a robust company-wide ethos that informs where emphasis is placed on looking well beyond buzzwords and tech hype to explore how technology and creativity can harmonise to deliver meaningful relationships between a brand and its customers.
LBi calls this blending and it extends from how the company works with its clients right through to the spaces that it creates to work in. This approach is why brands like BA, Virgin Atlantic, Lloyds, Peroni, Coca Cola, Macy's, BT, Sony Ericsson and M&S come to LBi to tap in to this creative resource and benefit from incredible campaigns that are grown out of this blending ethos.
Chris has picked up many creative awards over the years and is now a regular on the judging and speaking circuit (Mixx Awards Europe, Cannes Lions Jury 2011).
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