Adda is currently Business Development & Operations Director of Thinkdigital, the fastest growing Advertising Network in S.E. Europe with a footprint in 6 countries and representative for major local and international media & services such as Microsoft Advertising, Facebook, Miniclip and MediaMind.
Over 10 years now, she is being digital having worked for web production companies, startups and digital media agencies like OMD handling Sales and New business for online, mobile & other added value digital services.
In 2007 she joined Thinkdigital aiming at further enhancing its successful course and expansion in CEE, onboarding media partners, launching services and country operations.
Adda holds degrees in Media Management (MSc) from the University of Stirling & in Media Communications (BA) from the University of Athens. She is a regular contributor on online marketing strategy to business journals and publications and IAB Public Affairs & Measurements Committees.